The Power of Personalisation: Vehicle Matching & Targeted Marketing for a Leading Performance Car Parts eCommerce Store

Driving customer engagement with advanced licence plate lookup & personalised marketing integration

Who are Progressive Parts?

Progressive Parts is a premier supplier of high-performance car parts in the UK. They offer an extensive range of aftermarket parts from top manufacturers worldwide, including Volkswagen, Audi, Seat, Skoda, BMW, Mini, Ford, and luxury brands like Porsche, Ferrari, and Lamborghini.

In this project we delivered:

This is an integrated project

Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.

WooCommerce / Klaviyo

The epic

Progressive Parts wanted to personalise the shopping experience by allowing customers to filter car parts using a licence plate number lookup. This would enable customers to find parts tailored to their vehicle’s make and model. Additionally, they wanted to use this data to personalise marketing, ensuring customers received offers and deals relevant to their specific vehicles.

Technology

WooCommerce

Klaviyo

WordPress

Our approach

We integrated Progressive Parts’ dataset with the existing middleware and license plate (VRM) lookups. Here’s how we did it:

Connecting to middleware: When a user searches for car parts by entering their licence plate number, the search request is sent to the middleware. The middleware performs a VRM API search to identify the user’s car model, and then returns a list of compatible parts based on the car model.
Data Sharing with Klaviyo: We integrated the vehicle data (brand, model, engine size, color, wheel type, fuel type, year of manufacture, cylinder, brake system) with Klaviyo, a marketing automation platform. This enables Progressive Parts to deliver highly targeted marketing campaigns.
“My Garage” Feature: We built a “My Garage” feature within customer accounts, allowing users to add and manage their vehicles. This feature saves vehicle data against the customer’s profile, enhancing the user experience.

We help to grow B2B eCommerce businesses

Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.

View our work