Building the Future: eCommerce Transformation for a Leading Building Products Supplier

A modernised user experience with a fresh, brand-aligned design

Who are C & A Building Products?

C & A Building Products, established in 1968 by Charles and Audrey, began by introducing plastics into the construction industry. With a background in carpentry, they initially focused on canopies and carports. Over the years, the company expanded to become one of the largest independent distributors of PVC corrugated and polycarbonate multi-wall sheeting in the UK. Today, they continue to innovate and improve their product offerings, maintaining strong industry connections and delivering exceptional customer service through a family-run business ethos.

In this project we delivered:

This is an integrated project

Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.

Magento / Orderwise

The epic

Over a two-year timeframe, C & A Building Products aim to complete a digital transformation by upgrading its eCommerce systems to reinforce its standing as a leading supplier of building products in the Southeast of England.

This was translated into four key objectives:

Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.”

Technology

Magento

Orderwise

Our approach

We used our Foundations™ process to deeply understand C & A’s business, mapping their operations, market position, and growth goals.

Selecting the right platform: Magento

We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations.

Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.

We’re proud to partner with this cherished family-run business, deeply rooted in tradition, to elevate its online presence and support its bold expansion plans. This transformation marks the beginning of an exciting journey.

We help to grow B2B eCommerce businesses

Whether you sell online or generate leads if you are a B2B or D2C business we can help to grow your business. We work across major platforms such as Adobe Commerce, Magento, Shopify & BigCommerce as well as offering a suite of integration options.

View our work