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Introducing Sanrai. A b2b eCommerce site equalising access to high-quality medical equipment around the world

B2B eCommerce | B2B Marketing | B2B Website | Website

Who are Sanrai?

Sanrai International is a global consultancy group delivering comprehensive solutions for a broad range of healthcare and related advice worldwide. They boast a unique range of medical products, partnering with ministries of health, regulatory bodies and hospital groups to empower medical industry manufacturers to launch products focusing on what matters most – to better the lives of patients needing inventions to be locally available to survive and thrive.

Our approach

Sanrai required a website to reflect its image, to allow them to spread its message and to allow people to view and enquire about the medical devices they provide. They wanted to display a relatively small range of products compared to most eCommerce websites and focus on their content and their service offering.

To give Sanrai the best tools for the job, we created a WooCommerce store for use as a catalogue, integrating google services, including analytics, location and google tag manager.

We created custom post types to suit their needs and gave them access to a powerful page builder to allow them to create and manipulate their own content. Given the power and flexibility of the theme builder, we were able to give full control of design and styling to Sanrai.

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ResponsiveMobile design

With an increasingly higher number of users coming from mobile devices, Sanrai focuses on both desktop and mobile to give users of the site an optimal look and feel on any platform.

Products

Harnessing the power of WooCommerce and WordPress, we've made adding products to the online catalogue a simple task that can be completed without any specialist technical know-how, or the need for design skills.

We added a custom placement and design for related products, allowing Sanrai to select relevant products to display alongside the product a customer is viewing.

The complexity of medical products means that there can be a lot of information to display for each item. To keep things consistent we provided fields for the site owner to complete, along with areas to upload videos and technical brochures.

products sanrai

product sanrai

Customers

Sanrai are a provider of medical products, aimed at a very specific clientele. This can often include licensing and special prerequisites.

To accommodate this we added a customer approval module, allowing Sanrai to evaluate and approve customers, before allowing them to have an active account on the site.

Customers who are not signed in will still see an enquire now button, which will take them to a form to ask about the product.

Tech, Platform & Solutions

Beaver Builder
Catalog Setup
Catalog Visibility Permissions
Design Editor
Per Company / Customer Pricing
SEO Tools
WordPress

Save money by doing or own changes
By implementing the worlds most popular CMS platform with a host of design and SEO tools we are able able to make it easy for our clients to manage their own sites.
Find our own look and design
A flexible front-end drag and drop builder allows our clients to take control of the look and feel of the website. This avoids complex or expensive design processes in industries that are not design-led.

Speak with us and you'll understand why our clients trust us beyond being just an agency

We grow businesses pragmatically and with the utmost respect for budgets. We treat our clients businesses and budgets as if they were our own. Find out for yourself...