Knowledge
Intellectual Property In Web Development
Nothing in this article forms legal advice about intellectual property in website development. The information here has been sourced from government and legal resources and is intended to offer topical insight and attempt to answer common questions from those working with and purchasing from website developers. It doesn’t even begin to scratch the surface of software licensing or contract laws…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are significant for all businesses that want to reach more of their ideal customers online. What is B2B & B2C in eCommerce? B2B B2B, or Business-to-Business, refers to transactions between businesses….
How to Stop Spam Bots Messing Up Your Analytics
When looking initially at a new client’s Google Analytics data, we constantly find a variety of spam bots and irrelevant referral traffic to their sites. This is unhelpful when deciphering strategies for content and analysing what is working and what isn’t on the website – what we all want is the actual data. That way we can create clear proposals…
10 of the Best Free Digital Marketing Tools in 2023
We love digital marketing tools at Rixxo. Our browsers are full of bookmarks that help us provide our digital marketing services for B2B businesses faster and better. We’re suckers for new, shiny tools and are always on the lookout for anything that helps us stay on top of our game. It’s no secret that to succeed online, businesses of all…
The Distance Selling Act: How to Protect Your Business with B2B eCommerce Terms and Conditions
Not many B2B eCommerce businesses know that selling from an online store is governed by the Distance Selling Act, a consumer legislation enacted by the Consumer Contracts Regulations. If not fully understood and adhered to, this can pose a problem for B2B eCommerce businesses. As the name suggests, consumer protections are put in place to protect the consumer and ideally…
Understanding Attributes in Magento – the Ultimate Guide
What are Attributes in Magento? In Magento, attributes are a way to classify product and customer information. They can be used to represent details such as material, size or colour and used in a variety of ways, For example: Some attributes are default parts of Magento and cannot be changed, as they are crucial to the way that Magento functions, while…
Our Magento Deployment Process (& Why it Matters)
The aim of this article is to share our Magento deployment process for building, upgrading and maintaining Magento 2 eCommerce sites for our clients. We’ll dive into the how (we promise to keep tech-speak to a minimum), but more importantly, we’ll cover the why. But why should you even care? Glad you asked. Knowledge is power, so when it comes…
A-Z Useful Web Development Terms
No one is born knowing everything. When it comes to the internet and web development, there’s an abundance of jargon used to explain things quickly and easily to colleagues. But if you don’t work in the industry, you probably won’t encounter these terms in daily life. We know most of our clients aren’t versed in the code side of digital,…
Email marketing checklist. 18 steps to email campaign success
Whether you’re about to launch your first email marketing campaign, or are looking to improve your processes, our email marketing checklist will help eliminate mistakes and remove the stress of forgetting something. From broken or missing links, to display issues across devices, or spelling and grammar mistakes, email send fear is real. Enter the email marketing checklist. Your ticket to…
The Third Party Cookie Ban: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…
Improve your passwords now! Understand the risks, take action and create excellent passwords
Will it take a hacker 2 seconds or 20 trillion years to hack your password? Find out here and learn how to become more secure.
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.