Finding your perfect B2B eCommerce platform: Join our expert-led webinar with Chris Gee

What’s the best eCommerce platform?

As a B2B eCommerce agency, we hear this question all the time.

Our answer is always the same:

The best platform is the one that’s right for your business.

But with so many options (almost 70 and counting!) to choose from, finding the right fit can feel, at best, overwhelming.

Picking an eCommerce platform is an important decision for any business. But for B2B, it’s even more so!

Complex buyer journeys, unique pricing, and system integrations all demand a platform that fits your needs now and can grow with you. The wrong choice can lead to inefficiencies, limited growth, frustrated customers and higher costs.

To help clarify and simplify your decision-making process, we’re hosting an exclusive webinar with Chris Gee, and Hugh Pembroke.

Join Chris & Hugh, who will share a process and proven framework for identifying which platform would best match your business vision.

Choosing the right eCommerce platform: A foundation for B2B growth

B2B businesses operate with unique demands that traditional B2C platforms often can’t address. For instance, B2B buyer journeys are typically more complex, with longer sales cycles, multiple decision-makers, and a greater emphasis on relationship-driven sales.

Pricing and order management also present challenges. B2B customers expect personalised pricing, tiered discounts, and flexible ordering options that reflect their specific agreements with suppliers.

Managing this level of complexity requires a platform that can support advanced pricing models and tailor order management processes to individual customer needs.

When the platform meets these needs, it simplifies workflows, enhances customer satisfaction, and drives business growth. Selecting a platform that doesn’t align with these demands can lead to operational bottlenecks, frustrated customers, and escalating costs.

Key considerations when evaluating eCommerce platforms

Choosing a B2B eCommerce platform requires looking beyond basic features to assess how well it supports your business’s unique needs. Here are some of the most important factors to consider:

• Scalability and customisation options: B2B businesses often need a platform that can grow with them and adapt to changing requirements. Look for platforms with flexible architecture and customisation options that allow for ongoing enhancements as your business expands.
• Integration capabilities: Integration with existing systems, such as ERP and CRM platforms, is an advantage you don’t want to overlook. A platform with strong integration capabilities will streamline processes and improve data accuracy across your systems, supporting a more unified and efficient operation.
• User experience: For all eCommerce, including B2B, an intuitive user experience for both internal teams and customers is important.
• Pricing models and total cost of ownership: Platforms vary widely in their pricing structures, from monthly fees to transaction-based pricing. Be sure to understand the total cost of ownership, including any hidden fees, to ensure it fits within your budget and aligns with your revenue model.
• Security and compliance: B2B transactions often involve sensitive information, so robust security measures and compliance with industry standards are non-negotiable. A platform that prioritises data security will protect both your business and your customers, reducing risk and maintaining trust.

Evaluating platforms with these criteria in mind helps ensure that the one you choose will support growth, efficiency, and a good experience for both your team and your customers.

What to expect from the webinar

B2B eCommerce expert Chris Gee will walk attendees through a clear, proven process for choosing the right eCommerce platform, sharing insights from years of experience and research.

Key highlights include:

• A simplified selection process: Chris will outline a step-by-step approach to finding a platform that fits your specific needs, helping you cut through the noise and focus on what matters most.
• Common pitfalls and how to avoid them: Learn to spot and sidestep frequent mistakes that can derail platform selection, saving your business time and money.
• Hands-on tools and frameworks: Access practical resources, including an RFP template, to clarify priorities, compare options, and make a confident choice.

By the end of the webinar, business leaders will leave with the tools and knowledge needed to make a well-informed platform choice, whether launching a new solution or upgrading an existing one.

Who is Chris Gee?

Chris Gee is the Founder of Rixxo, an eCommerce agency that has helped ambitious B2B brands grow for over a decade.

As the CTO for the B2B eCommerce Association, Chris has conducted extensive research and interviewed top industry experts, building a wealth of knowledge in eCommerce platform selection.

By tapping into Chris’s experience, you can skip years of trial and error, avoid costly missteps, and set yourself up for long-term success.

Who is Hugh Pembroke?

Hugh Pembroke is a Strategic Project Consultant with deep experience in eCommerce.

Hugh is your go-to expert in digital and eCommerce. With a deep knowledge of eCommerce processes and platforms, Hugh’s expertise is aligning real business objectives with the right strategy and tech.

Who will benefit from attending the webinar?

This webinar is designed to offer valuable insights to a range of B2B professionals tasked with selecting or optimising an eCommerce platform. Here’s a breakdown of who will gain the most:

• Wholesale and distribution brands: Learn how the right platform can support complex pricing models, bulk ordering, and streamlined supply chain processes to improve efficiency and customer satisfaction.
• Industrial and manufacturing companies: Discover features essential for managing large catalogues, customised orders, and seamless integration with ERP systems, all of which are key to serving B2B buyers effectively.
• Enterprise eCommerce teams: Gain guidance on evaluating platforms that are scalable and customisable, allowing your team to build a strong digital presence and support large-scale operations.
• Growth and revenue leaders: Find out how a strategic platform choice can drive new revenue channels, improve customer retention, and support long-term growth goals.
• Digital commerce innovators: For those focused on digital transformation, the webinar will provide frameworks to evaluate cutting-edge platform features, ensuring your business stays ahead in a competitive landscape.

Each of these groups will walk away with actionable insights to make informed platform decisions that directly support their business’s unique goals.

How to register and prepare for the webinar

Ready to gain expert insights into choosing the ideal B2B eCommerce platform? Register here to secure your spot.

To make the most of this session, consider bringing details on any challenges you currently face with your platform, as well as your broader business goals. This background will help you apply the insights directly to your needs.

We also encourage you to bring questions or examples for the live Q&A segment. Chris & Hugh will address specific concerns and help clarify your next steps, so don’t miss this chance to get targeted advice!

Don’t miss out on this opportunity!

This webinar offers the actionable insights, proven strategies, and expert guidance you need to make a confident, informed choice on your next B2B eCommerce platform. With Chris and Hugh’s combined expertise, you’ll gain clarity on selecting a platform that aligns with your business goals and sets the stage for growth.

register now to secure your spot and get ready to transform your platform selection process.