B2B Marketing
At Rixxo, we write articles that support growth and offer inspiration. Our goal is to help your business grow. Visit our website for b2b marketing advice, training, and news.
B2B websites, how they are different and how to make them successful
When planning and designing a new B2B [Business to Business] website, it is essential to consider your target market and who your users will be. Are you selling to businesses or a consumer? If you have determined your target customers are business organisations, then it is time to start planning to build a site that 100% services them – offering…
B2B Email Marketing Tactics: 11 Ways to Crush Your Competition
What is B2B email marketing? Successful B2B email marketing is all about building trust, creating emotive content, and tempting users into action. It can be used to nurture relationships, build brand awareness, and generate sales. Successful B2B email marketing campaigns are tailored to the needs and interests of your target audience, while providing valuable information that encourages them to take…
How to Prepare Your eCommerce Store for the Christmas Season
I have a confession to make, I’ve used the C word in October, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…
From Bricks to Clicks: How a B2B eCommerce Website Can Transform Your Business
The business world has undergone a dramatic transformation over the past few decades. Driven in large part by advances in technology, physical stores have been replaced by online stores. A B2B eCommerce website can offer a host of advantages for the modern B2B business. From increased product visibility to more efficient processes, a B2B eCommerce site can unlock a world…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are significant for all businesses that want to reach more of their ideal customers online. What is B2B & B2C in eCommerce? B2B B2B, or Business-to-Business, refers to transactions between businesses….
10 of the Best Free Digital Marketing Tools in 2023
We love digital marketing tools at Rixxo. Our browsers are full of bookmarks that help us provide our digital marketing services for B2B businesses faster and better. We’re suckers for new, shiny tools and are always on the lookout for anything that helps us stay on top of our game. It’s no secret that to succeed online, businesses of all…
The Third Party Cookie Ban: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…
What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin
The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google. Here’s everything you need to know. What are Google web stories? Google web stories are basically the search engine version of social media stories. With their mobile-first dimensions and emphasis…
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.
10 Campaign Ideas To Boost Customer Engagement
Maintaining a consistent presence in the digital world has become a necessity as people are spending more and more time online. Effectively hitting a campaign schedule is vital to keeping up the consistency, but actually creating new ways to interact with customers can be the most challenging part. Staying current and fresh is an obstacle for every business attempting to make an…
Rixxo partners with US-based rising star Iterable to redefine audience engagement
Rixxo is pleased to announce its partnership with San Francisco based Iterable. Our second key partnership with a leading international martech platform.
Why Security Updates Matter
You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…